The text describes the following two myths in the design industry:
The author believes, that the most efficient process is never a straight line, because there are too many things, that can’t be predicted in a process. A process should be designed in such a way. that it allows changes (should be the default of the process).
It is important to include the design phase very early in the process, because a design phase allows for ambiguity to happen and it also gives space to needed changes or fixes. It is mostly faster and cheaper, to incorporate a design phase and also way faster, even if the process might not be a straight line. A design phase also leads to a better product in most cases.
The idea of data as the new currency is, that data has the same economic value as money. This means, you could pay with your private data. There are a lot of companies already, that make their money by collecting data, trading and selling it. I think data is probably the most important thing in our capitalist society. Without it, companies wouldn’t know how to adjust their products and make them more attractive to the greater mass. Without data, people wouldn’t know how to benefit from the market and they also wouldn’t know what to sell. To me, these data companies are very sketchy. Data collectors don’t really care, if they invade anyone’s privacy, as long as they get their data. The majority of people also don’t know, that they are giving their data away, since everyone can accept terms and conditions without having read them. Data can be used to generate more targeted adds, and it’s insane to me how fast these targeted adds show. I google jewellery, the next minute I only see jewellery adds on instagram or youtube. There are a lot of regulations and restrictions if it comes to collecting data and using it, a lot of these are regulated by governments. But even with these regulations, I feel like a lot of people aren’t aware of how much data they are giving away. And also, I feel like there are a lot of loopholes, through which companies can just ignore these regulations.